As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s ...

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.

As the ad industry awaits Judge Leonie Brinkema’s decision in US v. Google (ad tech edition), get up to speed quick with ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time ...

The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for? Not exactly. Brands want ...

Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business. She’s stepping into the role vacated by Mark Grether ...

The programmatic ecosystem is constantly changing. If publishers don’t evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to ...

Publisher C-suite drama has been making headlines recently. The Washington Post and The Los Angeles Times both had high-profile incidents of billionaire owners weighing in on (or outweighing, actually ...

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.