When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

On Wednesday, Nov. 13, Diamond Sports — which owns and operates 16 regional sports networks and recently rebranded due to a partnership with the FanDuel Sports Network — reached a deal with Amazon ...

Diamond Sports Group announced Wednesday it reached a multi-year agreement with Prime Video to make its 16 regional sports ...

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio advertising options.

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier ...

Amazon has confirmed to Deadline that Freevee will shut down over the coming weeks. It has migrated over 12,000 titles from Freevee's content library to Prime Video, including shows like Mad Men: Lost ...

and advertising has also become a major profit driver at Amazon. Another winner that's not as well known as those "Magnificent Seven" stocks above is The Trade Desk (NASDAQ: TTD), the leading ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ...

Both streaming services saw ARPU gains in the last year, led by price increases and hit seasons of shows like “Ted Lasso” and “The Boys” ...