Worldwide smartphone sales grew in 2024 following two consecutive years of decline according to reports from Counterpoint, Canalys, and IDC. The bulk of the growth came from Chinese manufacturers including Xiaomi and Vivo, though Apple and Samsung are still holding strong as the undisputed market leaders.

For the first time, Apple entered the top five, shipping 4.0 million units, buoyed by aggressive promotions and strong festive demand. China’s Vivo retained its top position in the Indian smartphone market,