Rokt has announced the acquisition of mParticle for $300 million, enhancing their data capabilities in the digital marketing ...

Employees sold around $190m worth of shares and Rokt also shelled out US$300m (A$480m) to acquire real-time customer data ...

Bruce Buchanan, Rokt’s CEO, highlights ways in which marketing technology can positively impact businesses for all involved. Growing (and scaling) a multinational corporation is not for the faint of ...

E-commerce company Rokt has agreed a secondary share sale with investors including Tiger Global Management at a $3.5 billion valuation, ahead of plans to go public next year. Tiger Global, Square Peg ...

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"Rokt has delivered exceptional growth since launching 12 years ago, with our revenue trajectory continuing to accelerate – this year achieving 43% growth year over year, reaching $600 million," said ...

Gift 5 articles to anyone you choose each month when you subscribe. Employees of Australia’s e-commerce tech firm Rokt who have thrived in its Navy SEAL-like culture stand to become millionaires ...

Although the press release frames the deal as a merger with Rokt investing in mParticle, Rokt is taking a 100% stake in the company, Bruce Buchanan, Rokt’s co-founder and CEO, told AdExchanger. The ...

Professor Buchanan is a presidential scholar and a political analyst. He served as the director of research for the Markle Foundation studies of the 1988, 1992, and 1996 presidential elections. His ...