Today the methodology of co-branding or dual branding has grown to encompass not only the simple idea of adjusting for seasonality or utilizing shared rent but also to heighten and elevate the ...
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Xiaomi Nigeria announces dual-brand strategy with Xiaomi & POCO, paving way for the futureWhy Xiaomi’s Dual-Brand Strategy is a Game-Changer for Nigeria The dual-brand strategy is a major milestone for Xiaomi in Nigeria, as it demonstrates Xiaomi’s commitment to better serving ...
We spoke with Batt about his career with TCBY, the benefits of dual-branding, and his journey to becoming both a franchisee and area developer for Famous Brands. Store count: 15 TCBY locations ...
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