Today the methodology of co-branding or dual branding has grown to encompass not only the simple idea of adjusting for seasonality or utilizing shared rent but also to heighten and elevate the ...

Why Xiaomi’s Dual-Brand Strategy is a Game-Changer for Nigeria The dual-brand strategy is a major milestone for Xiaomi in Nigeria, as it demonstrates Xiaomi’s commitment to better serving ...

The dual-branding comes as the hard drive industry faces a continuing price war stemming from moves by several drive vendors to grab part of Maxtor's market share since Seagate originally unveiled ...

We spoke with Batt about his career with TCBY, the benefits of dual-branding, and his journey to becoming both a franchisee and area developer for Famous Brands. Store count: 15 TCBY locations ...