For this bold red lipstick we channeled our favorite Sagittarian, and this shade will swift ly become a favorite for you.

Finding the right place to discover products and treatments is essential in a world where beauty needs are ever-evolving.

With countless TikTok videos singing its praises and a price that defies belief, our team couldn't resist putting the e.l.f lip challenge to the ...

Kulfi, her line of clean and colorful eye, lip, and complexion products. “I wanted to bring joy back into makeup,” she says, “to create something playful and approachable.” Ganjoo injected South Asian ...

To find the best lip scrubs, we asked a dermatologist and included beauty editor favorites as well as top-rated products. Find your new lip scrub ahead.

With Dollar General, Elf is trying to find a bigger foothold with lower-income customers. The dollar store largely serves ...

A hero of a blush if ever there was one. This soft, finely milled powder blusher delivers a vibrant pop of colour and can be used alone or layered over a cream blush for a show-stopping flush. The ...

The new limited edition e.l.f. Lip Oil Holder for the Stanley Cup has gone viral, where to buy one in the UK and how much it costs.

We all deserve a little hit of happiness - and what better than finding something that resembles an expensive buy for just a ...

The beauty world constantly evolves, and keeping up with the latest releases can be challenging. That's why we've rounded up ...

Get the perfect pout with these amazing lipsticks that come from well known brands in the market and are sold like hot buns.

With the first day of advent just around the corner, there are some amazing beauty advent calendar savings to be had ahead of Black Friday. Here are the best ones to shop now ...