Microsoft’s latest holiday marketing campaign is all about how you can play Xbox games even without the actual console. “This ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Microsoft's gaming CEO addresses the company's recent PC-centric lineup and assures players that it's not likely to repeat ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

Welcome back to Next-Gen Console Watch! This month marks the four-year anniversary of both the PlayStation 5 and the Xbox ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

As any gamer who had consoles at the time will tell you, both Xbox and PlayStation owners definitely felt the difference when ...

There will be more Xbox consoles in the future, Microsoft‘s gaming CEO Phil Spencer has said. In an interview with Rolling ...