Now that Arch Manning is headed for the starting job at Texas, the NIL deals are going to start rolling in. Manning debuted in a new Instagram Reels spot for Red Bull on Thursday morning. In a ...

LSU star gymnast Olivia "Livvy" Dunne has now landed another endorsement. Dunne ranks No. 7 in On3's NIL Player Evaluation.

South Carolina Gamecocks athletic director discusses issues surrounding NIL deals and the fair market assessment under the House v. NCAA settlement.

The new position still has details to be figured out, said Josh Hartman, the general manager of Bison Sports Properties, ...

He has done deals with Dr. Pepper as "Deputy Ewers," has his own jerky line through Victory Snacks, a hat deal with New Era, a private jet deal with Nichols Air and starred in an NIL commercial ...

College basketball fans reacted on social media as Cooper Flagg signed an exclusive multi-year deal with Fanatics and Fanatics Collectibles for trading cards, autographs and memorabilia.