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Consumer goods companies like Dettol, Dabur, Pepsico, and Coca-Cola are promoting their brands at Mahakumbh. They are setting up stalls, distributing samples, and organizing activities for pilgrims.

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The brands -- which have been facing headwinds owing to multiple factors led by rising prices and tepid sales in urban markets -- are taking the Mahakumbh as an opportunity to directly engage with ...

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From putting products on display at stalls to setting up resting camps for pilgrims, consumer goods companies have been scrambling to showcase brands at Mahakumbh as devotees throng in record ...