Even as Samsung flagship devices fly from shelves, there’s bad news coming for million of Galaxy owners who have paid significantly more than $1000 for a latest, greatest smartphone. And with the launches of Apple’s iPhone 16 and Google’s Pixel 9, there’s little room for mistakes with competition fiercer than we’ve seen before.

Samsung often comes in for criticism with its slow, patchy rollout of security, feature and OS updates. Partly this is down to Android, but it’s become a monthly wait-and-see routine for millions of users as they have no clear view as to when their devices will update. That might be about to change—maybe, to some extent at least.