With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

Amazon has all the most popular serums, sunscreens, essences and more by the originators of the "glass skin" trend.

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

In this treatment, you will add a touch of diluted botox into the dermis layer to get smooth skin with no fine lines and a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

My grandmother was a film star in South Korea. Now she's growing old in another country.

With cherry blossom season approaching, here is the 2025 guide to when and where to see the cherry blossoms in South Korea.