Coffee companies have been competing for customers with discounts and coupons. That price war has dented sales for K-Cup ...

Your Starbucks drink with soy, oat, almond or coconut milk won't cost you extra anymore. Starting next week, Starbucks customers will no longer pay more for adding non-dairy milk to their orders.

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

The coffee chain is reverting its stance on discounts. Kevin Dietsch/Getty Images The approach is markedly different to the company’s actions earlier this year, which saw Starbucks promote a ...

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year. Since Niccol was ...

Starting in January, Starbucks will implement a “standardized process” to hold workers accountable if they don’t abide by the coffee chain’s return-to-office policy, according to a memo ...

Following a decline in summer sales, Starbucks is hoping a return to its roots will be the comeback it needs. For the first time in more than four years, Sharpies are making their way back into ...

"We have to get back to what has always set Starbucks apart, a welcoming coffee house where people gather and where we serve the finest coffee, handcrafted by our skilled baristas." STARBUCKS ...

Starbucks is looking to turn its business around by being less of a fast-food chain and more of a neighborhood coffee house. Brian Niccol, the struggling company's new CEO, on Thursday shared his ...