The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Xbox boss and Microsoft Gaming CEO Phil Spencer has talked on a couple of occasions about why he doesn't really feel the need ...

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

I’ve been watching certain corners of ‘the internet’ have a minor melt down over the past 24 hours. Why? Well, Microsoft Gaming CEO Phil Spencer did a small interview tour, and reiterated what we’ve ...

According to NASA, the agency is looking to "democratize data access" for the regular person to its humongous collection from ...

They’ve dealt with billionaires, signed NDAs and fielded bizarre requests. Four real-estate power brokers dish on how they ...

Star Wars has finally hinted at the true nature of Cal Kestis' "sense echo" power, and subtly fixed a detail that's been ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Xbox boss Phil Spencer has revealed future hardware plans, which includes a dedicated handheld and new home consoles.

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...