Microsoft is shifting Xbox from a hardware-focused brand to a cloud-based gaming platform, but, with promises of future ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...

Xbox chief Phil Spencer has recently been doing the interview circuit, mixing up his usual advocacy for Microsoft's slate ...

American bike maker LiveWire will show a special, one-off version of the S2 Del Mar at the ComplexCon event in Las Vegas this ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Pirate Yakuza In Hawaii is a modern-day pirate adventure that follows the once-feared legend of the yakuza world, Goro Majima.

Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...