We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Xbox has kicked off its Black Friday sale especially early this year with a lot of games being discounted for the first time.

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...