Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising campaign designed to hammer home the fact that you can play Xbox pretty much on any device and anywhere,

Xbox chief Phil Spencer has recently been doing the interview circuit, mixing up his usual advocacy for Microsoft's slate with some more eyebrow-raising claims: Such as that, after the jobs bloodbath that followed the Activision-Blizzard acquisition,