It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Xbox's Phil Spencer isn't sold on making a mid-generation "pro" version of the Xbox Series X. Speaking with Rolling Stone, he ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Welcome back to Next-Gen Console Watch! This month marks the four-year anniversary of both the PlayStation 5 and the Xbox ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

The carrier joins a growing list of known victims, including AT&T and Verizon, of the major Chinese spying operation.