Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Designed to give athletes a boost of energy during physical exertion, GU is well-loved by runners. Not necessarily the taste, ...

NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...

Official Real Madrid channel. All the Real Madrid information with news, players, ticket sales, member services and club ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.