Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple has just released watchOS 11, the latest version of its smartwatch operating system, alongside iOS 18 and iPadOS 18.

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA ...

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data.

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple wants to know as little as possible about its users, but its new AI tools require the iPhone to understand them deeply.

Those who ordered an iPhone 16 series phone, Apple Watch 10, or AirPods 4 as quickly as possible last week will begin ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.