Apple says it plans to stick to what it knows best, and that doesn't include building its own search engine. In court papers filed this week in Washington, DC, Eddy Cue, Apple's senior vice president of services, listed the reasons the iPhone maker does ...

If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google

It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple wants to join the antitrust case against Google, and it has explained why it doesn't want to create its own rival search engine.

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Apple has asked to participate in Google’s upcoming U.S. antitrust trial over online search, reports Reuters. The tech giant says it can’t rely on Google to defend revenue-sharing agreements that send