Most Americans would prefer brand-name drugs—but end up buying generic versions because of the cost, new consumer research ...

Gen Z and millennials are more likely to renovate for personal style, while baby boomers are more likely to focus on upkeep ...

Gen Z is breaking the traditional rules and conduct baby boomers have set in place for the workplace over decades. The young ...

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...

Because Generation Z uses TikTok for job searches and career advice, it's reshaping how companies think about recruitment.

What is? The latest survey on your dating habits. Apparently 90 per cent of 18-24 year olds have ‘quizzed a potential date ...

A report by JLL India highlights that by 2030, these two generations are expected to account for 60% of new homebuyers in the ...

The figures, based on surveys of young people aged 18 to 27, found that working practices have changed, with 21 percent of ...

A new survey finds that half of those between 18 and 28 believe Britain to be racist — and only 11 percent would fight for it ...

Gen-Z: Tinder, OKCupid, Bumble, Grindr, the list of dating apps is pretty much endless. Look for a single yet polyamorous, ...

Rep. Maxwell Frost, D-Fla., was elected to Congress in 2022 and at age 28 remains the chamber’s youngest member. In an ...