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Puma shares plunge

Puma shares plunge 23% as weak profit shakes confidence

Puma lost more than a fifth of its market value on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete with bigger rivals Adidas and Nike.

U.S. News & World Report · 11h

Puma Shares Indicated 11% Lower After Drop in Full-Year Profit

FILE PHOTO: A pair of shoes is shown, next to a drink, as sports retailer Puma launches their sportswear collection in collaboration with Porsche Design in Berlin, Germany February 21, 2019. REUTERS/Annegret Hilse/File Photo

The Financial Times · 10h

Puma shares plunge after missing profit target

While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.

Puma launches cost-cutting drive after 2024 net profit disappoints

Sportswear brand Puma announced a cost-cutting programme on Wednesday after reporting 2024 net profit below the prior year's ...

10hon MSN

Puma Shares Slump After 4Q Miss, Cost-Cutting Plan

Shares fell after the sporting-goods company posted net income below market expectations and said it was launching a new cost ...

Puma “not satisfied” with profits and planning cost efficiency initiative

The nextlevel programme is aimed at cost reduction and operational enhancements to boost profitability growth.

Sportswear Giants Adidas And Puma Weighing Job Cuts

German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.

PUMA Sees Growth In Q4 Sales, Warns Of Cost Cut In 2025

Puma SE reported a 9.8% sales growth in Q4 FY24 and launched a new efficiency program aiming to enhance profitability through cost control measures and strategic investments.