With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR ...
In an exclusive conversation with Campaign, Tusharr Kumar explains the importance of a long-tail content strategy, the future ...
In an exclusive conversation with Campaign, OML Entertainment’s new CEO explains the importance of long-form and short-form ...
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Four years ago, the menstrual hygiene brand launched its ‘It’s just a period’ campaign, which champions healthy period conversations amongst people who matter most to a young girl—her family. It aims ...
The latest appointments and account wins from VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House ...
Miami Ad School has announced the launch of the Anant Rangaswami Scholarship, a two-year programme worth INR 50 lakh, in ...
We are swimming in a sea of data and drowning in the lack of intelligence: Adobe’s Richard Whitehead
As AI-driven tools reshape global marketing strategies, Adobe sets its sights on India’s dynamic agency landscape, but will ...
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The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.
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