On 15 March 2007, Morrisons announced that it would ditch its existing branding and strapline, in favour of a more modern brand image. The change saw the replacement of the old yellow and black logo, along with the "More reasons to shop at Morrisons" strapline, replaced with "fresh for …

Aug 19, 2024 · The Morrisons logo stands out with its modern and straightforward look, using a clean and geometric sans-serif font that feels simple yet confident. The font style is friendly and professional, similar to Crossten Bold or Rotunda Bold.

Mar 24, 2024 · Among this visual cacophony, one emblem stands out: the Morrisons Logo. Its vibrant green and yellow hues are a beacon for quality and affordability, a symbol etched in the British collective mindset for decades.

May 22, 2023 · Morrisons is bringing back “More Reasons To Shop At Morrisons” including a rework of the iconic jingle. Created with Leo Burnett, the major new advertising and brand campaign debuts tonight on Coronation Street.

Level 1 builds upon their recent Feeding the Nation work and covers all the serious core-branded stuff. It retains their current logo, core font and line illustration style, and we introduced new assets such as a script font, new holding devices and an extended core colour palette.

Oct 6, 2015 · Morrisons has been trialling a new visual identity and has registered a further six logos – although the retailer denies that it is plotting a wider rebrand. The Bradford-based business unveiled a new logo last month at its Merrion …

Jan 13, 2016 · Supermarket giant Morrisons has revealed a new logo which it is testing out on selected stores. The emblem is being trailed in several locations across the north of England - but the Yorkshire...

Aug 2, 2024 · The supermarket has introduced a new label - known as the M-tick logo - to many products on its shelves. The new logo - which is the only one of its kind and has previously been adopted by...

Mar 10, 2016 · Morrisons’ chief executive David Potts has claimed that its price cuts are helping it steal customers from big four rivals such as Asda, as the supermarket chain plans to rollout a new logo across its estate and future marketing activity.

Apr 1, 2007 · Supermarket group Morrisons has revealed its fresh brand identity this week, with design by Landor Associates. The logo retains the M symbol with its traditional yellow oval and Morrisons’ wording underneath, but is presented in a different style and format using a fresh combination of colours.