Impossible Foods CEO's message to BBQing investors: 'We could …
Jul 5, 2024 · McGuinness conceded that Impossible Foods — founded in 2011 by Dr. Pat Brown — is not yet profitable despite a few rounds of layoffs. The losses reflect a pullback in demand for plant-based meat...
Impossible Foods CEO says company will raise cash with ...
Apr 29, 2024 · Impossible Foods, which makes meat alternatives from soy, is targeting a "liquidity event" that could include a public offering in the next two to three years, CEO Peter McGuinness told Reuters...
Impossible Foods CEO: IPO will happen but 'probably not ...
Feb 27, 2023 · Impossible's CEO says the plant-based food and beverage industry is still in its infancy with lots of room to grow. "We're early on in the adoption scale, simplistically, it's a $1.4 trillion...
Impossible Foods CEO Peter McGuinness Has Beef With Media - TIME
Jan 29, 2023 · After a recent Bloomberg Businessweek cover story slammed plant-based meat as an unappealing fad that’s losing its sizzle, McGuinness, CEO of Impossible Foods, says it took him “a New Jersey...
Impossible Foods Introduces Meatier Brand Identity, Transitions …
ANAHEIM, Calif., March 14, 2024 -- (BUSINESS WIRE)--Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of...
Impossible Foods Kicks Off First Major Marketing ...
May 5, 2024 · REDWOOD CITY, Calif. (May 6, 2024) — Under the banner of its new brand identity, Impossible Foods is further staking its claim in the meat aisle with the launch of a new, massive marketing campaign targeting meat-eating consumers looking for …
Impossible Foods to Drop Exclusive First Taste of Its Latest …
Dec 5, 2023 · REDWOOD CITY, Calif.-- ( BUSINESS WIRE )--On Saturday, December 16, Impossible Foods will debut an exclusive sneak preview of its latest meat-from-plants innovation – all-new Impossible™ Beef...
What keeps Impossible Foods' CEO up at night? - Food Dive
Jun 21, 2023 · Impossible Foods CEO Peter McGuinness says he is concerned about the state of the plant-based meat category right now.
Impossible Foods Introduces Meatier Brand Identity
Mar 13, 2024 · The new brand strategy and identity system stems from a partnership between Impossible’s in-house Marketing and Creative teams, led by Chief Marketing & Creative Officer Leslie Sims, and globally-acclaimed branding agency Jones Knowles Ritchie (JKR).
Impossible Foods Media Kit
Impossible Foods’ Lite Beef – A Healthy Option for Consumers – Satisfies Guidelines Set By American Diabetes Association® “Better Choices for Life” Program. Read article. 2021. News Release. Impossible Foods Surpasses Animal Meat With Impossible™ Chicken Nuggets Made From Plants. Read article. 2024. News Release.