Major New Study Reveals Key Trends in CTV Ad Engagement in …
Sep 18, 2024 · ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising.. The study, titled "Why CTV Reigns Supreme in the Attention Economy: Part 2," is a follow-up to ShowHeroes’ acclaimed 2022 ...
"Retail Media Has So Much Untapped Potential": Q&A with …
Nov 21, 2024 · Andrew: Right now, brands still overwhelmingly prioritising ponsored products (i.e. on-site search) while allocating more spend to sponsored brands (i.e. on-site display and video).Most of the dollars still concentrate on Sponsored Products because that’s where the highest concentration of conversions come from, though I would argue that many brands can get smarter with their strategies ...
Kevel Partners with the World’s Largest Home Improvement …
Oct 8, 2024 · Kevel, the API-first ad-serving company, is formally announcing its partnership with The Home Depot to support the in-house transformation of its retail media networks, Orange Apron Media Technology.. After six years of providing home improvement retail media solutions, Orange Apron Media embarked on a new journey of transformation and innovation.
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
Aug 7, 2024 · The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).
Link Between Attention & Drivers of Brand Outcomes Revealed in …
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with Lumen Research and Brand Metrics.. The study, titled, What do 9,000 brand lift studies teach us ...
Google v USA: Week Two Court Report - exchangewire.com
Sep 20, 2024 · Key witnesses this week. Brian O’Kelley, CEO, Scope3; Neil Mohan, CEO, Youtube; Jeremy Helfand, former EVP of Ads and Data Platforms at Disney; Susan Schiekofer, Managing Director of Digital Investment, GroupM
LoopMe Acquires Chartboost from Zynga - ExchangeWire.com
Dec 11, 2024 · LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.Financial details of the transaction were not disclosed. With a fully organic 40% compound annual growth rate ...
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.
Equativ Expands Retail Media Division with Kamino Retail Acquisition
Oct 1, 2024 · Equativ, the global independent ad tech company, announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers.Supported by Bridgepoint, its primary investor, Equativ has tripled in size over the last three years, driving significant growth and innovation across the ad tech landscape.
ExchangeWire Industry Review 2024: An Era-Defining Year
Jan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.