Digital Marketing News: Marketing Technology
Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
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Meta is discontinuing the use of independent fact-checkers on Facebook and Instagram in favour of a system similar to X’s 'community notes'. This new approach lets users remark on the accuracy of posts, effectively crowdsourcing content moderation.
Tom Pepper, LinkedIn Ads: How to succeed in B2B marketing in 2025
3 days ago · In his role, he works closely with CMOs at global B2B brands to support them with bolder B2B creativity, new strategies to build influence with the buyer group, and in navigating the rapidly evolving B2B marketing landscape.
Marketing Archives - Marketing Tech News
Businesses have invested billions in martech systems, yet nearly all (99%) plan to update their setups next year. Over a third (35%) are prepared to abandon their current tools, while the rest aim to enhance or streamline their tech stacks in the ongoing pursuit of marketing excellence.
Turkish unicorn Insider lands $500M in Series E funding round
Jan 8, 2025 · Marketing technology platform Insider has raised $500 million in Series E funding, with General Atlantic leading the round.. This latest milestone brings the company’s total funding to more than $772 million. Reaching this point has been a remarkable journey.
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
Jun 20, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
Aug 21, 2024 · ICYMI: The creator economy is projected to reach a value of over $500B by 2030.. How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.. Plus, catch Later’s head of strategy, Lyle Stevens, at DMWF on September 26 at 11:30 am EDT to hear even more about the latest industry trends.
Marketing Analysis Archives - Marketing Tech News
Aug 1, 2024 · Marketing Tech provides digital marketing news and jobs, industry analysis and digital media insight around numerous marketing disciplines; mobile strategy, email marketing, SEO, analytics, social media and much more.
Advertising will not crumble as new tools are in the mix
Feb 16, 2024 · As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action. A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company felt “well prepared” and 44 ...